As They Say (Kif Ma Yi Qulu), 2011

Hicham Ayouch
As They Say (Kif Ma Yi Qulu), 2011
Digital video, colour
20 minutes
Arabic with English subtitles
Film still
Commissioned by Sharjah Art Foundation


A former journalist, Hicham Ayouch worked for a few years in French television before shifting his career to writing and film directing. Ayouch's first film, The King’s Queens (2005) explored the status of women in Morocco and Angel’s Dust (2006) was about autistic teenagers. He has since directed feature-length fiction films including Cracks (2010); Fissures (2008) and Edges of the Heart (2006).

This person was part of Sharjah Biennial 10


Ayouch, Hicham

As They Say (Kif Ma Yi Qulu)

Set in the lush Rif mountains of northern Morocco, As They Say spans the length of a weekend camping trip where a father and his son hike in a forest to fish in a beautiful lake.