As well as interior design, Simplicity also creates product, graphic, and package design. Shinichiro Ogata started Simplicity to create a new type of modern Japanese culture and lifestyle through a broad range of design activities spanning architecture to cuisine. In 1998, he opened first Japanese restaurant, Higashiyama Tokyo designing everything from the architecture to tableware. In 2003, he moved into product design selling a small selection of handmade living-ware under his own label SSS (Simplicity Super Studio). Between 2003 and 2007, Ogata opened three more sweet shops, Higashiya, Ori Higashiya, and Higashiya man in central Tokyo, aiming to introduce the delights of traditional Japanese sweets to the modern Japanese citizen. This concept of adapting the traditional in order to keep it relevant to the contemporary was embodied in the sweet tasting project Ogata presented at Past of the Coming Days.
This person was part of Sharjah Biennial 9
Lecture and Sweet tasting
One of Japan’s most innovative contemporary designers and restaurateur, Shinichiro Ogata’s lecture explores the connections between design and sweet making.
Sharjah Biennial 9: Past of the Coming Days
Past of the Coming Days is a comprehensive catalogue of Sharjah Biennial 9 Film and Performance Programme curated by Tarek Abou El Fetouh.
Sharjah Biennial 9: Provisions Book I
Published to accompany Sharjah Biennial 9, Provisions is an experimental catalogue approaching the space of the book as an art project.
Sharjah Biennial 9: Provisions Book II
The second book in the Provisions series looks at the experience of taking part in and attending a biennial.