As They Say (Kif Ma Yi Qulu), 2011

Hicham Ayouch
As They Say (Kif Ma Yi Qulu), 2011
Digital video, colour
20 minutes
Arabic with English subtitles
Film still
Commissioned by Sharjah Art Foundation


Set in the lush Rif mountains of northern Morocco, As They Say spans the length of a weekend camping trip where a father and his son hike in a forest to fish in a beautiful lake. The son is a hip twenty-five year old who wants to use the intimate meditative getaway with his father to reveal his secret. The father, a former soldier, is a conservative sixty-year old who does not suspect his son’s secret. The revelation will shatter their relationship.

April 2011

This project was part of Sharjah Biennial 10

Commissioned by Sharjah Art Foundation

Cast and Credits

Written by: Hicham Ayouch and Aicha Haroun Yacoubi
Directed by: Hicham Ayouch
Edited by: Belal Hibri
Cinematography: Hicham Ayouch
Sound Mix/Design: Jana Saleh
Music: Raed el-Khazen Cast: Abdelsslam Bounouacha and
Zouhir Fidai


As They Say (Kif Ma Yi Qulu)

Ayouch, Hicham

Hicham Ayouch is a former journalist, he worked for a few years in French television before shifting his career to writing and film directing.