Sharjah Art Foundation

Sharjah Biennial 16

Sharjah, United Arab Emirates
6 Febuary — 15 June 2025

Maryam Wissam Al Dabbagh (Co-Founder, Rouya Consultancy, and Founder, IAA) speaking at the Outreach and Engagement Programme: Broadening Access to Arts and Culture, 2019. Photo: Sharjah Art Foundation

Overview

This session considers the importance of PR and a clear and positive institutional image in building audiences, both local and international. After a presentation of a successful PR campaign, participants will divide into small groups to consider how all departments can play a part in formulating and promoting the institutional ‘brand’.

Introduction to Session 5 Case-Study

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