![](http://sharjahart.org/images/uploads/site-images/Session_5_Maryam_Al_Dabbagh.jpg)
![](http://sharjahart.org/images/uploads/site-images/Session_5_Maryam_Al_Dabbagh.jpg)
Overview
This session considers the importance of PR and a clear and positive institutional image in building audiences, both local and international. After a presentation of a successful PR campaign, participants will divide into small groups to consider how all departments can play a part in formulating and promoting the institutional ‘brand’.
Introduction to Session 5 Case-Study
Related Content
![Outreach and Engagement: Broadening Access to Arts and Culture – Session 5 Outreach and Engagement: Broadening Access to Arts and Culture – Session 5](http://sharjahart.org/images/uploads/site-images/_thumbnail-image-retina/outreach_event_april.jpeg)
Outreach and Engagement: Broadening Access to Arts and Culture
Sharjah Art Foundation presents a professional development programme on community outreach and audience engagement that is aimed at professionals working in the arts and culture sector.