Launched by Sharjah Art Foundation in collaboration with Naqd (Rania Jishi) and Nahla Tabba, Forsa School supports the professional development of UAE-based artists, creatives and cultural practitioners through private and public seminars and one-on-one mentorship sessions that focus on the practical skills and knowledge needed to navigate the art industry.
Small Batch Production
Date: 15 November 2020
Tutor: Danah Nassief
This session will explore the ways in which creative practitioners can pivot in terms of strategy, finances and fees around value-based time. Exploring the model of artisanal production as a way to support their practice, participants will learn how to diversify their incomes but also discern over-saturated markets.
Art Law 101
Date: 16 November 2020
Tutor: Maha Bin Hendi Law Firm
This session will explore the elusivity of applying law to the arts. From protecting intellectual property to demanding fair fees and reading and negotiating agreements, participants will be armed with awareness and knowledge of their legal rights.
Navigating Digital Landscapes
Date: 17 November 2020
Panelists: Daftar Asfar, Jaffat El Aqlam, Samt, Artist Talks
This panel discussion will explore the ways in which low-fi digital strategies can have fundamental impacts on the creative community. Each of the participating platforms has been independently grown and has developed into an institution in its own right. The speakers on this panel will reflect on that journey, arming attendees who are seeking to build digital communities with a strategy and path.
Studios and Practices
Date: 18 November 2020
Panelists: Azim Al Ghussein, Moza Almatrooshi
In this panel, artists Azim Al Ghussein and Moza Almatrooshi will reflect on the different studios from which they have worked throughout their careers and the pivotal moments that caused them to steer in different directions, evolve their practices and eventually move on to different studios and set-ups. Addressing challenges they faced and thinking of possible solutions, the panelists will also shed light on different studio and production options that creatives have readily available in the UAE.
Subtle Branding Practices
Date: 18 November 2020
Panelists: Lujain Abulfaraj (TwoThirds)
This session will explore how storytelling and subtle branding are paramount to the ways in which creative practitioners should be presenting themselves. From navigating social media and presentations, working with clients, and paying closer attention to details and systemic methods of working, participants will be armed with the understanding that branding is not something that requires hiring a graphic designer, but rather, a holistic representation of oneself.
Forsa School is a new learning programme organised by Sharjah Art Foundation in collaboration with Naqd. Forsa School supports UAE-based artists, creatives and practitioners and provides them with the practical knowledge and professional skills needed to navigate the local art industry.